In Impactum we have learned that educational institutions have two main problems: they want to attract students (more and better), and they want to improve their positioning. Likewise, we have noticed that they share mainly two actions that have prevented them from...
Capturing the attention of a student from 17 to 19 years old may sound easy, but it really is a task that requires strategic planning. A part of the brain, for example, focuses on attention, acts as a filter that separates important information from unimportant. It is...
One area of opportunity that all schools tend to present is: How to attract students? and more if it is a new school year. Since having an excellent marketing plan becomes a fundamental aspect. An educational marketing strategy involves attracting the attention of...
Most of the institutions that have done an advertising or marketing campaign tend to see each campaign as something isolated, on the other hand, inbound marketing takes into account your different types of audience (students, parents, teachers, etc.) and their stages...
In Impactum we believe that digital marketing is the educational advertising strategy that has the best relation in terms of cost / benefit. That is to say, the effectiveness that you can obtain with this type of media for a certain amount of money is much greater...
The benefits of inbound marketing for institutions are diverse, as it is a strategy that covers the entire enrollment acquisition funnel. The benefits are felt from the attraction, the positioning, the experience of the prospects, the process and percentage of...
Nowadays, advertising proposals have to be pieces of creativity in action. Therefore, the efforts of the marketing or attraction team have to be increasingly innovative and focused on the target audience; in order to attract more and better customers. There are...
Inbound Marketing is a marketing strategy that includes the creation and distribution of relevant content, and that your audience can find valuable and helpful for their specific objectives. In other words, instead of selling a product, service or, in your case: a...
The biggest goal of any educational institution is to increase enrollment, since it comes in hand with the positioning of the same, as well as its reputation. After all, what other sign of success can we see if it is not a well-numbered enrollment? For years,...
Marketing within any educational institution, be it kindergarten or university; it must contain certain basic elements so that it produces positive results. Educational marketing supports the improvement of educational institutions through many possible channels,...
