Capturing the attention of a student from 17 to 19 years old may sound easy, but it really is a task that requires strategic planning. A part of the brain, for example, focuses on attention, acts as a filter that separates important information from unimportant. It is...
One area of opportunity that all schools tend to present is: How to attract students? and more if it is a new school year. Since having an excellent marketing plan becomes a fundamental aspect. An educational marketing strategy involves attracting the attention of...
In Impactum we believe that digital marketing is the educational advertising strategy that has the best relation in terms of cost / benefit. That is to say, the effectiveness that you can obtain with this type of media for a certain amount of money is much greater...
If you are considering a new marketing strategy through digital media and lately you have heard about inbound marketing, but you are still not so sure of what it is and what it can do for a company, We will tell you in simple points the differences between one and the...
The benefits of inbound marketing for institutions are diverse, as it is a strategy that covers the entire enrollment acquisition funnel. The benefits are felt from the attraction, the positioning, the experience of the prospects, the process and percentage of...
Nowadays, advertising proposals have to be pieces of creativity in action. Therefore, the efforts of the marketing or attraction team have to be increasingly innovative and focused on the target audience; in order to attract more and better customers. There are...
Inbound Marketing is a marketing strategy that includes the creation and distribution of relevant content, and that your audience can find valuable and helpful for their specific objectives. In other words, instead of selling a product, service or, in your case: a...
The biggest goal of any educational institution is to increase enrollment, since it comes in hand with the positioning of the same, as well as its reputation. After all, what other sign of success can we see if it is not a well-numbered enrollment? For years,...
The world is going through a new reality where you have to be constantly informed in technological aspects, for this reason video meetings have become very important in the educational and business sectors. Zoom the new way of meeting: Thanks to all these changes in...
Marketing within any educational institution, be it kindergarten or university; it must contain certain basic elements so that it produces positive results. Educational marketing supports the improvement of educational institutions through many possible channels,...
