Diferencia entre plataforma web, página web y apps

Cuando hablamos de una plataforma web, hay veces que damos algunas cosas por hecho y las mencionamos a nuestros clientes sin saber si de verdad saben de lo que estamos hablando, esta es una simple guía para orientarte en el mundo de las tecnologías web....

Experiencing Inbound Marketing

«When it comes to people remember that you are not dealing with creatures of logic, but with emotional creatures» – Dale Carnagie One of my current – and yet unresolved – business challenges, experiencing Inbound Marketing, that my colleagues and I...

Estrategias para tu blog de ventas

Todos los mercadólogos y ‘gurus’ del marketing te saben decir que el contenido es el rey y que una de las estrategias más baratas para cualquier empresa es generar su propio contenido. En nuestra agencia lo sabemos perfectamente pero en un inicio nos...

Significado de Revenue Operations

Introducción En el mundo empresarial actual, la eficiencia y el crecimiento son dos aspectos clave para el éxito. Para lograrlo, es fundamental que las empresas cuenten con una estrategia sólida y bien estructurada en torno a sus operaciones de ingresos. Es por eso...

Ejemplos de presentaciones de ventas efectivas

El tema de las presentaciones de ventas efectivas es algo muy complejo, pues el estilo de vender puede variar mucho de acuerdo a la personalidad del vendedor. No obstante, es bueno crear buenos hábitos que nos ayuden a tener mejores resultados: desde la imagen pública...

How to create attractive web pages

Surely you’ve heard the phrase «if you’re not on the Internet, you do not exist» (or something similar), referring to the importance of having a website and making a presence of a brand; and they are right: people, when they need to solve a problem, look...

How to convert your Facebook likes into sales

Surely, you have ever encountered an internal battle against your competition to get more likes than them … but have you ever wondered how many of those likes, are real potential customers? This is what should matter to us when getting followers in our social...

How to achieve more results with less resources in your agency

A couple of months ago (September 2016) we started to work with the Hubspot platform and we entered the process of onboarding for agencies, this process was scheduled to be completed in three months with certain deliverables, in Impactum we were able to complete this...

How SEO leads helps your business grow:

In a growing industry that is always evolving, the digital tools that we use in the marketing business nowadays are capable of knowing exactly what the user is looking for even when they aren’t sure about what they want. This is a priceless business opportunity to put...

How do my clients get my ads online?

Sometimes the fact of starting to implement strategies of attraction on the web, and create ads over the Internet, may seem confusing, because we see reputable companies use this medium and make it seem like something magical and a little complicated to land at the...