Cuando hablamos de una plataforma web, hay veces que damos algunas cosas por hecho y las mencionamos a nuestros clientes sin saber si de verdad saben de lo que estamos hablando, esta es una simple guÃa para orientarte en el mundo de las tecnologÃas web....
«When it comes to people remember that you are not dealing with creatures of logic, but with emotional creatures» – Dale Carnagie One of my current – and yet unresolved – business challenges, experiencing Inbound Marketing, that my colleagues and I...
Todos los mercadólogos y ‘gurus’ del marketing te saben decir que el contenido es el rey y que una de las estrategias más baratas para cualquier empresa es generar su propio contenido. En nuestra agencia lo sabemos perfectamente pero en un inicio nos...
El tema de las presentaciones de ventas efectivas es algo muy complejo, pues el estilo de vender puede variar mucho de acuerdo a la personalidad del vendedor. No obstante, es bueno crear buenos hábitos que nos ayuden a tener mejores resultados: desde la imagen pública...
Surely you’ve heard the phrase «if you’re not on the Internet, you do not exist» (or something similar), referring to the importance of having a website and making a presence of a brand; and they are right: people, when they need to solve a problem, look...
Surely, you have ever encountered an internal battle against your competition to get more likes than them … but have you ever wondered how many of those likes, are real potential customers? This is what should matter to us when getting followers in our social...
A couple of months ago (September 2016) we started to work with the Hubspot platform and we entered the process of onboarding for agencies, this process was scheduled to be completed in three months with certain deliverables, in Impactum we were able to complete this...
In a growing industry that is always evolving, the digital tools that we use in the marketing business nowadays are capable of knowing exactly what the user is looking for even when they aren’t sure about what they want. This is a priceless business opportunity to put...
Sometimes the fact of starting to implement strategies of attraction on the web, and create ads over the Internet, may seem confusing, because we see reputable companies use this medium and make it seem like something magical and a little complicated to land at the...
