The marketing of Steve Jobs and Apple

Many people consider Steve Jobs a genius, and in a way it was, but not necessarily in the way that people usually remember him. Steve Jobs understood better than anyone at the time the utility that could be exploited by technology. When people claim that Steve Jobs...

Web design focused on growth vs traditional web design

A new paradigm for business websites Do not you find it strange that web pages are such an undervalued asset? I know companies that have paid up to half a million pesos for services related to their website while most SMEs see it as an unnecessary expense or something...