Inbound marketing is a new way of doing marketing that helps companies with aggressive sales goals. In recent years it has gained much popularity thanks to the fact that more and more agencies are implementing it, and most of the customers that try it have excellent...
The sales funnel is a vital tool in companies. The less companies know about their KPIs (key performance indicators), the less likely they are to meet their revenue goals. According to  HubSpot statistics, 74% of the companies that do not exceed their income...
 When talking about sales, there are many factors that we should consider, however, if you ask me, one of the most important, and that very few companies achieve successfully, is the tracking of prospects. Perhaps they manage to arrive with many possible new clients,...
«When it comes to people remember that you are not dealing with creatures of logic, but with emotional creatures» – Dale Carnagie One of my current – and yet unresolved – business challenges, experiencing Inbound Marketing, that my colleagues and I...
Educational Marketing consists of the creation of strategies for educational services, ranging from the creation of the service, which is consistent with what people need and seek in order to achieve a high perceived value; to be able to adequately communicate the...
Surely you’ve heard the phrase «if you’re not on the Internet, you do not exist» (or something similar), referring to the importance of having a website and making a presence of a brand; and they are right: people, when they need to solve a problem, look...
Surely, you have ever encountered an internal battle against your competition to get more likes than them … but have you ever wondered how many of those likes, are real potential customers? This is what should matter to us when getting followers in our social...
In Impactum we have learned that educational institutions have two main problems: they want to attract students (more and better), and they want to improve their positioning. Likewise, we have noticed that they share mainly two actions that have prevented them from...
Capturing the attention of a student from 17 to 19 years old may sound easy, but it really is a task that requires strategic planning. A part of the brain, for example, focuses on attention, acts as a filter that separates important information from unimportant. It is...
One area of opportunity that all schools tend to present is: How to attract students? and more if it is a new school year. Since having an excellent marketing plan becomes a fundamental aspect. An educational marketing strategy involves attracting the attention of...
