Fecha: 16 junio, 2023

How can SEO marketing help my business?

Speaking of SEO (Search Engine Optimization) refers to the set of techniques that focus on optimizing a website in search engines. Likewise, SEO will be based on organic search results, that is, those not paid.


In this way, visibility and the number of visits that come from search engines can be increased. Ultimately, SEO means more opportunities to convert prospects into leads. On the other hand, it is considered an Inbound Marketing tool because it attracts visits and does not break into consumers’ lives with multiple ads.


Now, if you are interested in knowing how SEO works, as well as the great benefits it can bring to your business, you are in the right place. We invite you to continue reading this article so that you can discover more information about it.



Let’s talk about SEO marketing:


As you can see, nowadays, appearing in the first places of search results is a priority that requires a well-structured strategy to take full advantage of all the sales possibilities that the internet offers. 


Getting to the top positions means that the search engine thinks your website is relevant and offers valuable content to users. In addition, at that time, whoever sees your site in the top ten will assume you are a trustworthy source. So, to achieve this, we recommend that you keep these aspects in mind at all times:


SEO on-page:


Have you ever heard this term, or do you know what it refers to? On-page SEO, as its name suggests, makes sure that the web is optimized correctly so that search engines understand its content and can generate organic positioning, which is possible if you follow these tips:


  • Do keyword research; in this way, you will be clear about the topics and keywords that can do the best work in your business.
  • Update your content frequently, never let it become obsolete, and always keep in mind that it is the fuel in your inbound strategy.
  • Optimize the metadata, which refers to using your primary keyword in the title, meta description, and URL in an intelligent way.
  • Do not leave aside the optimization for mobile devices; the vast majority of users consult information from their cell phones, so you must adapt your website and content so that they have a fast, accessible and complete experience.
  • Take care of the loading speed; a slow web page has a very high bounce rate; we guarantee that you improve the user experience (UX) if you maintain a fast loading speed.



SEO Off-page:


This term refers to the activities carried out outside our page and helps us obtain prestige in our sector, positioning ourselves as experts in specific topics. If you want to get the best results, you must consider:


  • The number and quality of links, presence in social networks, brand authority, and performance in search results are the CTR (Click-Through Rate) that our results have in a search engine.
  • Implement link-building strategies, establishing relationships to obtain mutual benefits through exchanging links.


Without a doubt, it is worth taking the time to plan and execute the SEO strategy. Because once your company is positioned, you will only have to keep it among the first places. Now that you know the main aspects to consider for On-page SEO and Off-page SEO to be effective, we invite you to put each of the tips into practice and evaluate the results you will get.



How does SEO marketing work?


Algorithms guide search engines to define the most relevant pages for the search carried out. Some elements reviewed for this evaluation are the keywords, titles, meta description, heading tags, and URLs.


Do you remember that we told you about it before? If you want to obtain the best results, take note of all these elements of the SERP (Search Engine Results Page) that we mention below:


  • Use your Keywords wisely and intelligently.
  • Your meta title aims to be approximately 65 to 70 characters, and your meta description to be between 155 and 165 characters.
  • Optimize your URL so that it is easier to understand, do not use accents or the letter «ñ”.
  • Use H1, H2, H3, H4, H5, and H6; this serves to establish the size of a text and creates a hierarchy.


In today’s competitive market, SEO marketing is more important than ever. Search engines serve millions of users every day who seek solutions to their problems and answer their questions. So, if you have a website, a blog, or an online store, wait no more! SEO can help your business grow and meet all of its goals.



Finally, don’t forget that at Impactum, we help companies improve their marketing and sales results through technological tools and the inbound methodology. In addition, we help them position their site and their company as a benchmark in their industry and generate sustained growth in your marketing and sales KPIs.


Do you want to discover more? Then, click on the following button «Guide: Strategies to increase your sales closing» and find out the best tactics that have allowed these success stories to close more sales.

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