Everything a director needs to know about Inbound marketing

Access our resources the methodology of Inbound Marketing Grow your company!

How to generate customer growth for your business.

This guide will show you a much smarter and more agile way to increase your sales based on the size of your business, focusing on growth marketing. It’s time to change and start looking for results, with key strategies.

6 steps to grow your business using digital marketing

With this quick guide you can start creating successful digital marketing strategies for your business, in an inexpensive and completely innovative way to grow your business.

Directors’ Resources

How to measure marketing and sales efforts within my company?

In this guide you will find information about:


  • Customer Acquisition Cost (CAC)
  • % Marketing of Customer Acquisition Cost
  • CAC Return Time
  • Among others

Focus on your brand growth and increase sales on a par.

In this guide you will find information about:


  • How to attract more new leads to your business
  • Convince them to take the first step
  • Prepare or educate them to buy
  • And much more

Get to know your organization in depth and create the best strategies.

In this guide you will find information about:


  • Detects friction points between departments
  • Define the profile of your Buyer People
  • Analysis of current strategies
  • And much more

In this guide you will find information about:


  • The main challenges of commercial teams by becoming remote
  • How to address these challenges with methodologies and tools
  • The clearly structured process for you to succeed in the transition
  • Steps to start.

Resources for School and University Directors


The Ebook will show you:

  • What is Inbound Marketing?
  • What is the process of parents and students when choosing a school?
  • How can Inbound Marketing help my institution?
  • What benefits would inbound marketing bring to my school?
generates growth in customers

This Ebook will show you:

  • Identify the ideal student profile
  • Improving the public image
  • Updates and new tools
  • Differentiators, among many other things…



If your strategy is focused on increasing the prestige and level of education, for example:


  • Take advantage of criticism
  • Self-assessments
  • Using new tools
  • Parent platforms
  • Among many other things

Resources for Industrial Business Directors


In our guide you can learn more about:

  • Effective websites
  • How to attract customers?
  • Social Media for B2B companies
  • How to generate leads
  • Among many other things

Within this guide you can see aspects related to:

  • Blog
  • Social Media
  • Videos
  • Microsites
  • Among other things

Within the guide you can learn more about:

  • Segmentation of industrial markets
  • B2B purchase process
  • Distribution channels (MKT B2B strategies)

Success Stories

The Ebook will show you:

The actual results of Impactum customers, we hope you will find it useful and see the effectiveness that this methodology has when implemented by us.

The Ebook will show you:

  • Comparison of the initial situation vs 12 months later
  • Actions implemented
  • Find out how he increased his organic visits by 154x

The Ebook will show you:

  • Multiply leads
  • Double enrollments
  • Improving financial well-being
  • Maintaining accelerated growth

Contact us


We are the best advertising and digital marketing agency in San Luis Potosí certified in Inbound Marketing. How we can improve your company´s profits? Provide your info and we will contact you in less than 24 hours.

We are the only Gold Partner Agency of Hubspot in the Bajío area, due to our unique and strategic processes and standards.