Last December, at Impactum we conducted a series of in-depth interviews (not to be confused with surveys) to more than 100 businesses and SMEs in San Luis Potosà to better understand our market, improve our value propositions and launch, this 2016 , new products that...
The main reason why new startups fail is because they create a product that nobody wants, according to an investigation by  CB Insights. The millionaire idea When we have an existing product or service, we tend to appreciate it because it makes life simpler and then...
Para las empresas es muy importante saber que lo que publiquemos en Facebook, y en otras Redes Sociales, sea de interés para nuestros clientes o prospectos. Es común pensar que, mientras más likes y comentarios tengan nuestras publicaciones, estamos creando contenido...
![The impact of social networks on SMEs [film Chef]](https://impactum.mx/wp-content/uploads/2023/07/The-impact-of-social-networks-on-SME-400x250.png)
How big is the impact of social networks on a SME? In order to answer this question, we will take as an example the film of "Chef", it is not my intention to make a review of the film what we are going to do is just take the relevant parts of the film that talk about...
With so many changes occurring nowadays it is necessary for companies to adapt constantly to these, in recent years there have been many radical changes in different industries and marketing and sales are no exception. There was a time when TV and radio were...
If you are an entrepreneur and you are looking for sales strategies for SMEs, this publication is for you. It is clear that nowadays the technologies advance in an accelerated way, therefore we also have to do it and what better way to learn about sales generation...
Why focus more on using a web page focused on growth than using a traditional web page? Web pages are the core of our marketing on the Internet, our presence in the virtual universe, (leaving aside social networks) is the easiest way to find us in search engines...
If you have a sales team or you are part of one, you have run into a series of inconsistencies that often ruin your sales results, such as someone from your team searching the same person you recently called and do not have way of knowing it, or that this person has...
Si quieres o estás implementando una estrategia digital ¡analiza la competencia! Para la mayorÃa de las empresas, analizar la competencia resulta muy importante sobre todo para saber qué es lo que se encuentran haciendo, esto por cuestión de estrategia y sobre todo...