Advertising between universities may seem like a topic without many variables or completely exploited. However, the reality is that new technological advances allow us to innovate in these aspects as well. Because if the client's preferences change.In this case, those...
Do you remember that time, before the digital age, when you were constantly receiving bulletins from the university, and you really read them? Before the digital era worked, today is no longer the case. The students are still applying to the university, but the way...
As we have already explained in previous articles, attracting students is only the first step to grow any educational institution. Now the objective is to focus the marketing strategy on student retention in the long term. Since it has been shown that it is much...
In Impactum we have learned that educational institutions have two main problems: they want to attract students (more and better), and they want to improve their positioning. Likewise, we have noticed that they share mainly two actions that have prevented them from...
Capturing the attention of a student from 17 to 19 years old may sound easy, but it really is a task that requires strategic planning. A part of the brain, for example, focuses on attention, acts as a filter that separates important information from unimportant. It is...
One area of opportunity that all schools tend to present is: How to attract students? and more if it is a new school year. Since having an excellent marketing plan becomes a fundamental aspect. An educational marketing strategy involves attracting the attention of...
Most of the institutions that have done an advertising or marketing campaign tend to see each campaign as something isolated, on the other hand, inbound marketing takes into account your different types of audience (students, parents, teachers, etc.) and their stages...
In Impactum we believe that digital marketing is the educational advertising strategy that has the best relation in terms of cost / benefit. That is to say, the effectiveness that you can obtain with this type of media for a certain amount of money is much greater...
The biggest goal of any educational institution is to increase enrollment, since it comes in hand with the positioning of the same, as well as its reputation. After all, what other sign of success can we see if it is not a well-numbered enrollment? For years,...