As they say "new year, new challenges"; and as a marketing or sales team of an educational institution, this is pure truth. Each new cycle we must reach a certain number of prospects, to meet our goal of enrolled. But you can not expect better results doing the same,...
Each beginning of the school year, as a marketing and sales team, we begin with the pressures of reaching new goals: either to achieve a greater number of enrollees or to reach better qualified prospects or even to improve the prestige of our institution (both to...
Advertising between universities may seem like a topic without many variables or completely exploited. However, the reality is that new technological advances allow us to innovate in these aspects as well. Because if the client's preferences change.In this case, those...
Do you remember that time, before the digital age, when you were constantly receiving bulletins from the university, and you really read them? Before the digital era worked, today is no longer the case. The students are still applying to the university, but the way...
As we have already explained in previous articles, attracting students is only the first step to grow any educational institution. Now the objective is to focus the marketing strategy on student retention in the long term. Since it has been shown that it is much...
La publicidad entre universidades puede parecer un tema sin muchas variables o completamente explotado. Sin embargo, la realidad es que los nuevos avances tecnológicos nos permiten de igual forma innovar en estos aspectos. Ya que si las preferencias del cliente...
In Impactum we have learned that educational institutions have two main problems: they want to attract students (more and better), and they want to improve their positioning. Likewise, we have noticed that they share mainly two actions that have prevented them from...
Capturing the attention of a student from 17 to 19 years old may sound easy, but it really is a task that requires strategic planning. A part of the brain, for example, focuses on attention, acts as a filter that separates important information from unimportant. It is...
One area of opportunity that all schools tend to present is: How to attract students? and more if it is a new school year. Since having an excellent marketing plan becomes a fundamental aspect. An educational marketing strategy involves attracting the attention of...