Last December, at Impactum we conducted a series of in-depth interviews (not to be confused with surveys) to more than 100 businesses and SMEs in San Luis Potosà to better understand our market, improve our value propositions and launch, this 2016 , new products that...
The main reason why new startups fail is because they create a product that nobody wants, according to an investigation by  CB Insights. The millionaire idea When we have an existing product or service, we tend to appreciate it because it makes life simpler and then...
Through the Buyer Persona and Customer Development methodology A very common mistake that most companies make, and especially SMEs, is to assume the profile and identity of their clients. But do we really know who are the people who buy us ?, and more than that, do we...
 When talking about sales, there are many factors that we should consider, however, if you ask me, one of the most important, and that very few companies achieve successfully, is the tracking of prospects. Perhaps they manage to arrive with many possible new clients,...
In a growing industry that is always evolving, the digital tools that we use in the marketing business nowadays are capable of knowing exactly what the user is looking for even when they aren’t sure about what they want. This is a priceless business opportunity to put...
Speaking of SEO (Search Engine Optimization) refers to the set of techniques that focus on optimizing a website in search engines. Likewise, SEO will be based on organic search results, that is, those not paid. In this way, visibility and the number of visits...
When we talk about a web platform, there are times when we give some things for granted and mention them to our clients without knowing if they really know what we are talking about, this is a simple guide to guide you in the world of web technologies. Webpage: It is...
![Create the best applications with DX [Developer Experience]](https://impactum.mx/wp-content/uploads/2023/05/logo-1-400x250.png){kind=logo}
If we want to create the best applications, we can currently find many articles and information related to the UX (User Experience), which I mention in my previous article, this experience consists of all the interactions that a user can have with our application ,...
The cost of not taking action in your business can have many negative consequences ... what do I mean? Simply by not making decisions and implementing actions, on time, that put an end to our company's problems and / or help us to take our baby (our company) to reach...