Cuando hablamos de una plataforma web, hay veces que damos algunas cosas por hecho y las mencionamos a nuestros clientes sin saber si de verdad saben de lo que estamos hablando, esta es una simple guÃa para orientarte en el mundo de las tecnologÃas web....
Last December, at Impactum we conducted a series of in-depth interviews (not to be confused with surveys) to more than 100 businesses and SMEs in San Luis Potosà to better understand our market, improve our value propositions and launch, this 2016 , new products that...
The main reason why new startups fail is because they create a product that nobody wants, according to an investigation by  CB Insights. The millionaire idea When we have an existing product or service, we tend to appreciate it because it makes life simpler and then...
With so many changes occurring nowadays it is necessary for companies to adapt constantly to these, in recent years there have been many radical changes in different industries and marketing and sales are no exception. There was a time when TV and radio were...
Why focus more on using a web page focused on growth than using a traditional web page? Web pages are the core of our marketing on the Internet, our presence in the virtual universe, (leaving aside social networks) is the easiest way to find us in search engines...
![Make your website sell for you [INFOGRAPHIC]](https://impactum.mx/wp-content/uploads/2023/05/logo-1-400x250.png){kind=logo}
That your website sells for you, is something we all dream about ... however, it does not always happen. When thinking about "a company's website", the typical lashes are:Â We; Products / Services; Prices; and Contact; which are what we could commonly find. However, if...
"Is my website effective?" ... if you are a business owner with a website, for sure this is a question you have ever asked yourself. Our website should be our main sales tool, for the following reasons: people now use Google as their best advisor where they can find...
A monthly Equalization of Marketing and Digital Services, do I sing? More and more companies are finding value in delegating creative functions to teams of professionals, allocating more time and energy to more productive and profitable functions in their own field of...
Through the Buyer Persona and Customer Development methodology A very common mistake that most companies make, and especially SMEs, is to assume the profile and identity of their clients. But do we really know who are the people who buy us ?, and more than that, do we...