The benefits of inbound marketing for institutions are diverse, as it is a strategy that covers the entire enrollment acquisition funnel. The benefits are felt from the attraction, the positioning, the experience of the prospects, the process and percentage of enrollments as well as in the attraction of talented teachers and even relationships with alumni, in this article we will cover the benefits of inbound marketing from the different objectives that you can have in your institution.
IF YOU WORK IN ADMISSIONS
Inbound marketing has proven to be effective in attracting interested people who are just exploring their options and also position the website organically which translates into more prospects.
IF YOU NEED BETTER PROSPECTS
With inbound marketing you can attract interested people, turn them into prospects, segment them and nurture them with information that helps them move forward in the registration process keeping them more engaged than with the massive messages that are sent and then we just pray for someone to answer them.
IF YOU WANT TO POSITION YOURSELF AS AN ACADEMIC LEADER
Content related to your academic programs, lectures and workshops taught by your teachers, studies and publications, among other achievements can help position your staff as academic leaders.
IF YOUR OBJECTIVE ARE THE EX-STUDENTS
Content of constant interest keeps the alumni connected and hooked with their alma mater. It makes them feel proud of what they are doing and they will be more open to participate in programs that involve them.
So since you know that inbound marketing can help you attract more interested in your school, attract talent for your teaching staff, improve the quality of your prospects and therefore your enrollment percentage, your position as a leader in your area and even maximize the relationship and interaction with your educational community and alumni. Would you like to know how it works and how can it be implemented in a school or university like yours? The following ebook is for you: